SEO Workshop Outline
This workshop is an online, Zoom 2-hour workshop.
4:00 – Intro: Overview of SEO. What is it? Why is it important? (20 minutes)
Learn what SEO is and why it is important for your site. Understand best practices to think about SEO for your industry and content.
CASE STUDY 1
CASE STUDY 2
4:20 – Questions & Interactive (20 minutes)
In Week 2 you will:Define your mission statement.
Discuss the Key Component of a Tagline
Homework: Clearly define your story and your tagline.
4:40 – SEO & Understanding Your Site SEO Report & Setting a Strategy (20 minutes)
In this class we will build the layout for your idea online. Learn how to draw wireframes using software such as, Balsamic or Invision.
Homework: Create wireframes for your online product/business/service
5:00 – Stretch Break (5 Minutes)
Stretch break. Shake it up before we get back into it.
5:05 – Questions based on your personal site report (20 minutes)
Best strategies to build your business using online tools such as, Shopify, WordPress, or hiring developers.
Homework: Build and launch either a prototype or a full site that would be ready for testing.
5:25 – Keywords & Competitors (10 minutes)
Tiff will develop a keyword report for your site and 10 keywords that are good to target for your site.
In this section, take a look at the keywords your site is currently ranking for and understand what keywords your competitors rank for that are delivering high traffic.
Develop a content strategy for the high value keywords for your site to go after going forward.
5:45 – Questions on Keywords for Your Site & Competitors (30 minutes)
Ask Tiff all the questions you have about keywords and competitors. Really undrestand why keywords are so extremely valuable and how you can take the list that Tiff has compiled for your site to better garner traffic.
** If you are interested in this course please apply below. Thanks!