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Tiff Willson Leading
What’s Next


Tiff Willson has spent her life creating products, brands,
and ecosystems that make a meaningful impact.
TIFF WILLSON is a creative entrepreneur within the technology, e-commerce, and design worlds spending time between Boulder, Toronto, San Francisco and New York.

Her work blends innovation, aesthetics, and strategic thinking to build products and brands that create lasting impact.

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A Journey Built On
Bold Ideas Forward

Early Start

Tiff began her entrepreneurial journey at 8, selling handcrafted products at local craft shows. By 16, she became the largest Canadian eBay seller of the early 2000s.

First Exit

At 20, she sold her first company, marking the beginning of her path as a repeat founder.

Award-Winning Innovation

Tiff co-founded and built Roomhints App using computer vision and interior design technology. The app grew to over 10 million users and earned her the Tech Innovation Award.

Building at Scale

She bootstrapped Roomhints to millions of users with minimal marketing spend and sold the application in 2018 while retaining the brand.

Expanding Portfolio​

Tiff launched multiple new ventures, blending design, tech, and sustainability. In 2020, she founded Bow to the Bee, a fully sustainable jewelry brand supporting bee conservation.

Leading Multiple Companies

Today, Tiff runs four active businesses: Roomhints, HiCatalyst, TStudio, and Bow to the Bee. She continues to build sustainable business ecosystems and combines technical, scientific, and creative skills to scale impactful ideas.

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